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PENGARUH FINANSIAL LITERASI TERHADAP TRADING ACTIVITY INVESTOR PEMULA DI BURSA EFEK INDONESIA

Rini Frima
Politeknik Negeri Padang

Aulia Asyifa
Politeknik Negeri Padang

Randy Heriyanto
Politeknik Negeri Padang

Keywords : financial literacy, trading activity, investment decision, individual investors, and IDX

Abstract

This study will help understand the relationship between financial literacy and trading activity, as well as identify the influence of financial literacy on trading decisions taken by individuals.By understanding the importance of financial literacy and trading activities, this research is expected to contribute to increasing public understanding and awareness of the importance of financial literacy in managing personal finances and making smart trading decisions. This study uses a quantitative approach, which uses numerical measurements of the variables discussed. To test the research hypothesis, numerical data will be collected and analyzed using descriptive and associative statistics. The sample for this research was 55 Padang State Polytechnic AccountingDepartment students who had become stock investors on the Indonesia Stock Exchange (IDX) and carried out trading activities from April to July 2022. Respondents were required to have taken financial management and capital markets courses. The results showed that the majority of respondents were women who entrusted stock transactionsthrough Ajaib Sekuritas as a broker.Respondents are retail investorswith very small initial capital and moderate competence (literacy) but have quite a high trading activity. The results of the t-test show that financial literacy does not affect trading activity. The results of the coefficient of the determination testshow that financial literacy is only able to explain 5% of all factors that can affect the trading activities of investors on the IDX

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Published
2023-10-18


Published
Vol. 11No. 1 (2023): Simposium Nasional Akuntansi Vokasi (SNAV)

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